Bronte Water Cooler Ltd - Natural Spring WaterGwyneth Paltrow is causing controversy again with a statement on her lifestyle website Goop about her belief that water might have feelings. The actress recently endorsed the work of Japanese doctor Masuru Emoto, who has published several books on the theory that human consciousness can change the structure of water.”I have long had Dr. Emoto’s coffee table book on how negativity changes the structure of water,” Paltrow wrote on her blog. “How the molecules behave differently depending on the words or music being expressed around it and I am fascinated by the growing science behind the energy of consciousness and its effects on matter”.

Ms Paltrow goes on to share the theories of Emoto through Dr. Habib Sadeghi in her newsletter. In his column, Sadeghi claims he “proved that energy generated by positive or negative words can actually change the physical structure of an object.” ‘The Hidden Message in Water’ is written by Masaru Emoto, a Japanese entrepreneur who Paltrow touts in her newsletter.  Emoto is a self proclaimed ‘expert’ and has been widely criticized for his theories which violate basic laws of physics.

So there you have it, be nice to your water cooler. Say ‘thank you’ every time you get a drink, and your Bronte Spring Water will taste better than ever. However any negative comments will alter the molecular structure and your water will taste sour. Says Gwyneth Paltrow.